Much like client-agency pay-per-performance agreements, many agencies are too considering how their own internal compensation motivates and empowers their teams to move the needle for both clients and the agency itself. Research from Harvard [...]
Where Modern Agencies Go To Grow.
70% of agency Account teams don’t have specific growth goals and are lacking any designated framework to drive performance, guide priorities and add accountability. Too many agencies simply "make time" for growth within their business as opposed [...]
Jennifer Rooney, editor at Forbes, recently spoke with Rova CEO Joe Olsen – "To wade through the noise and get clarity around the evolving analytics imperative for CMOs, I’m taking questions to key participants in the advertising and marketing [...]
Marketers and agencies alike must leverage data to maker better business decisions – before it trickles down to influence marketing efforts or does so behind the curtain. Just take a look at the ANA’s findings above. Clients believe data makes [...]
"It’s so important for us at Rova to stay lean and nimble as we bring our software product to a global marketplace of agencies and in-house marketers,” explains Rova CMO Kate Richling. “We’re excited to have found a fit within Commerce Village, [...]
This week, our Product team announced new and improved plan reports, overhauling our V1 reports with a host of new features and capabilities, including professional and easy-to-use customization options enable and the ability to deep dive into [...]
Your agency's best recommendations and referrals come from healthy relationships. Today, that takes hard stats to demonstrate how your agency is moving the needle for your client's business. Before you can demonstrate value though, you'll need [...]
In-house agencies are no different than out-of-house agencies – they should be subjected to the same processes and demonstration of value to the brand or organization. They should be scrutinized the same way and they should treat the business [...]
A new AOR is typically named 6-18 months after a new CMO is hired. Is your agency in danger? There's hope for agencies by becoming a "modern agency" – carving a space as a strategic partner across the client's C-suite.
Andrew Friedenthal with Software Advice, a Gartner Company, recently interviewed Rova CEO and Founder Joe Olsen to discuss a few of the challenges he's seen with CRMs. We've compiled his insights into an agency-specific top three list of why [...]
Publicis Groupe’s announcement that they’ll take a year off from award shows poses the question, is this still a creative-first industry – considering today’s climate of increasing business-level expectations for marketers and their agency [...]
Where agencies could once tout their roots or expertise in “digital" to stand out, it’s no longer an effective, or accurate descriptor of their value – let alone, a market differentiator to win more business. Modern partners get this – shifting [...]